Fearless Mom

“Parenting with Courage, Purpose, & Laughter”

Branding | Website design

  • Julie Richard is the founder of Fearless Mom, a ministry of moms of all ages that empower, encourage, and equip one another through the journey of motherhood.

    Our goals were to provide a digital ecosystem for Fearless Mom members and the community to engage and connect to other moms and learn more about the Fearless Mom mission.

    This project was designed and developed for Julie Richard’s ministry, Fearless Mom, in coordination with my team at Armada Digital Agency and Zilker Media.

    Credits
    Branding designer - Melanie Cloth
    Website designer - yours truly, Jade Wiggins
    Website developer - Alex Langford
    Visit live site: www.fearlessmom.com

    • Design a personal website launching Fearless Mom as a brand and ministry, utilizing creative assets provided by Zilker Media’s lead designer, Melanie Cloth.

    • Create an on-brand digital environment for the Fearless Mom community that encourages engagement across social outlets while keeping them informed on how to connect with the brand. Utilizing engagements such as blogs, a conference page, shop, and videos.

    • Design a website that captures the light, cheery, and joyful voice of Fearless Mom.


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Utilizing a calligraphic font and the bold subhead pattern as the leading element that leads the user throughout the site.

The geometric background vector elements provided subtle texture and color while maintaining a bright appearance to convey Fearless Mom’s bright and welcoming tone.


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