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Rusty Shelton
Founder and chairman of Zilker Media, best-selling author, speaker, & entrepreneur.
About the Logo
Rusty Shelton is the founder of Zilker Media, as well as a best-selling author, entrepreneur, and speaker.
In pushing brands and thought leaders to mastering the new media landscape, PR, and marketing, we wanted to position Rusty's brand as a strong and multi-disciplinary force.
Contrasting serifs give a sharp and edgy feel. Paired with an emblem structuring a triangle in a chunky sans serif form represents his professionalism, stability, and precision in guiding others in a digital realm.
